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Joining AMA: What are the benefits for a Florida business?

Why join AMA? Joining the American Marketing Association (AMA) can offer substantial benefits for a Florida business, irrespective of its size or the industry it operates in. Here’s how membership can serve a Florida-based business: Networking Opportunities: AMA...

Google Keyword Data: Garbage in… Garbage out?

Google’s Keyword Tool, primarily known as Google Keyword Planner, is a popular resource for SEO and PPC professionals. However, there are frequent discussions about its inaccuracies. Several factors contribute to the notion that Google’s Keyword Tool may...

Google Maps Listing: A Comprehensive Guide

Your Google Maps listing serves as a vital marketing tool that not only enhances visibility but also helps your business outshine competitors and attract new customers without cost. However, achieving noticeable placement on Google Maps is not automatic, even if your...

Enhancing Your Local SEO Strategy: A Comprehensive Guide

In the digital age, where the online presence of a business is as crucial as its physical storefront, mastering Search Engine Optimization (SEO) has become indispensable. SEO is the backbone of digital marketing, influencing how visible your website is in search...

Creating “irresistible” Marketing Offers

Irresistible Offers in Marketing: Strategies for Success In the competitive world of marketing, one of the most effective ways to attract customers and boost sales is by creating irresistible offers. These are promotions or deals that stand out from the crowd,...
Is Google Search Console Reliable?

Is Google Search Console Reliable?

How Accurate is Google Search Console? The accuracy of Google Search Console (GSC) is often a topic of debate among SEO professionals. While GSC sources its data directly from Google’s search results, providing insights into a website’s performance, there...