WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is the term that describes the use of social networks, online communities, blogs, or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, .NING and YouTube.
Social media marketing has three important aspects:
1. Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing of an ad or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally.
2. Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook follow this model.
3. It is based around online conversations. Social media marketing is not controlled by the organization. Instead it encourages user participation and dialogue. A badly designed social media marketing campaign can potentially backfire on the organization that created it. To be successful SMM campaigns must fully engage and respect the users.
Social network marketing or social level marketing, is an advertising method that makes use of social network service and to increase their web presence. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth, or providing niche social networking sites focused around the item being advertised.
Many sites include features where companies can create profiles. For example, on Linedin & Facebook companies can create “pages” where users can become connections or fans of this company, product or service.
We are Experts in applying networking strategies to social media web 2.0 platforms to grow corporate internet revenues via campaigns on Linkedin, Twitter, Ning, Facebook and YouTube.
We are the owner of 10 Linkedin business networking groups with over 6,000 active members. We are owners of the largest professional networking group in Florida with over 4,500 members.
Some Of Our Groups JOIN IT’ S FREE !
Tampa Bay / Orlando Networking Group ( over 4,500 members)
Florida: Attorneys, Business Owners and CPA’s
Sarasota / Naples Networking Group
Attorney Internet Marketing Group
Elder Law / Elder Care / Estate Planning Networking Group
Estate Settlement & Probate Networking Group