Pay Per Click (PPC) Advertising
Using Google AdWords for Your on line marketing Campaign
The key to successful advertising is to find a method of conveying your information to as many people as possible while keeping your advertising costs to a minimum. Pay per click (PPC) advertising may be one of the easiest ways to generate traffic to your website and score some decent profits from your search engine marketing campaign.
Google AdWords is the most popular form of pay per click advertising for small businesses, partly because of Google’s popularity, and partly because it allows you to control your expenses by setting daily maximums for each ad.
How Pay Per Click Advertising Works
With Pay Per Click, you pay only when someone clicks your ad and visits your Website. Ads may be placed on search engine results pages (SERP) or on Websites that are identified as related to your targeted keywords.
How much you pay for each click depends on how much you’re willing to bid for your selected keywords, and in Google AdWords, to some extent on your “Quality Score”. The higher your bid (and, in Google, the higher your Quality Score), the better chance you’ll have of getting your ad listed at the top of the ads displayed on the page.
When managed skillfully, pay-per-click advertising can help you attract prospects to your Website and convert your prospects to paying customers.