Finding the chink in your Big Competitor’s armor… where to stick the knife and twist!
Let’s face it; the small business person is getting squeezed when it comes to marketing.
The traditional forms of affordable marketing for small business the Yellow Pages and newspapers have virtually collapsed in effectiveness.
Meanwhile larger competitors with huge advertising budgets can continue to pour money into high cost; TV, radio and direct mail campaigns leaving the “little guy” nearly boxed out of competing for business.
Today it’s a fight for survival for the small business owner / manager. They have a simple choice; adapt or become extinct.
The solution: Be nimble, be creative, and be leveraged online
As you know, “Mr. Big” (your competitor) does not “do change” very well. Which means that being; nimble, creative and focused is nearly your only hope.
Where is Mr. Big most vulnerable?
The internet is really the only boom economy we have today. In the last 7 years internet usage has increased 70% PER YEAR. Spending for digital advertising this year will be more than $25 billion and has surpassed print advertising spending (forever).
If you don’t have a robust internet marketing campaign you have given up your biggest and most affordable opportunity to compete.
4 Reasons why the internet is a great deal for small business
#1 The Internet favors small niche businesses not colossal big business. A website focused on a narrow niche will clobber Mr. Big in search engine optimization and pay per click conversions.
#2. Low entry fee onto the Big Stage. To advertise on TV the startup costs could be hundreds of thousands of dollars. With pay per click internet advertising you can start and manage a sophisticated marketing campaign in increments of 25 cents. By exploiting online market niches “Mr. Small” can be 3 to 4 times more effective than “Mr. Big” when advertising online.
#3. Mr. Big’s “brand” is dead meat on the internet (the good news is that they don’t know it). Mr. Big is a slave to the “old media” brand building money dump. The coolest thing for “Mr. Small” is that the internet does not give a “brand” a penny worth of value.
When people search online they primarily use keywords for solving their problem or need and not brand names. The keyword “cheap laptops” is searched for 5 times more times than “IBM laptops”. IBM is not on page one of “cheap laptops” search results. A bunch a creative small business guys are.
#4. There are powerful freebies online for the little guy. Google business maps is a total nightmare for Mr. Big. If you have a small “mom and pop” hardware store you could easily rank next to Home Depot or Lowe’s in one of the most prominent area in Google search. With a small investment, you could outrank them and kick their booty for years!
Want to develop an online marketing plan to bury Mr. Big?
Call Brian French at 813 944-31980
Comprehensive business strategies start at $999. Isn’t your business worth it?
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